The fifth media-curious Off Message podcast is with Deirdre O’Shaughnessy of Cork’s 96fm. Editor of and regular fill-in presenter on their morning chat show, The Opinion Line with PJ Coogan, I was particularly interested to explore their different approach dealing with a local rather than a national audience and what kind of items work best for them.

During our yabber Deirdre also revealed why she’s in no rush to work in Dublin, how when she arrived the station successfully replaced a big name presenter in the same slot and why a morning talk show works so well in an otherwise all-music radio format.

Enjoy:

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