The fifth media-curious Off Message podcast is with Deirdre O'Shaughnessy of Cork's 96fm. Editor of and regular fill-in presenter on their morning chat show, The Opinion Line with PJ Coogan, I was particularly interested to explore their different approach dealing with a local rather than a national audience and what kind of items work best for them. During our yabber Deirdre also revealed why she's in no rush to work in Dublin, how when she arrived the station successfully replaced a big name presenter in the same slot and why a morning talk show works so well in an otherwise all-music radio format.
The fourth media-mad Off Message podcast is with the ubiquitous Norah Casey who has worked both here in Ireland and in the UK across all sectors in the media. She's run and owned numerous publishing ventures, she's presented her own radio and television programmes, she's managed a handful of online businesses and written a book of her hectic life to date. In it the podcast Norah reveals the tortuous stories behind her hugely emotional live Late Late Show and Marian Finucane appearances in which she first told the highly charged stories of her second husband's death and the domestic abuse she suffered for nine years at the hands of her first; her recently-discovered insatiable love of podcasts; her real fear that she's now become a news junkie; the trauma of selling most of her cherished magazine titles late last year; her love-hate relationship with social media; and lots more.