True Vision

Collectors’ Items: On The Importance Of Archives – Off Message 59

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That once upon a time in the media we didn’t realise the value of archives, of holding onto original programming and editions, never ceases to amaze me.

Of course, as the ongoing fallout from the devastating fire in 2008 at the Universal Music archive warehouse in Hollywood shows, it wasn’t just a media shortcoming and that even now, what we chose to store and how we store it is far from perfect.

Changing Of The Guard – Off Message 45

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Dealing with the musical chairs of changing commissioning faces is part and parcel of being a freelancer pitching ideas in the media.

Here in Ireland such cross-network, -station, -site or -publication movement is relatively rare but in bigger media markets it’s so frequent as to be expected.

When it happens it has both its pros and cons.

Rejection Dejection – Off Message 42

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Christmas may well be the season for giving but in the particularly unforgiving media business rejection happens all year round; and the festive season is no exception.

Dealing with all this negativity successfully is vital if you want to stay the pace.

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